MLM | Internet Network Marketing Training |Email Marketing: How Permission Based Email Marketing Will Build Your MLM Business

I usually dread when people outside the marketing industry or unfamiliar with email marketing ask what I do for a living. 

Usually , the second I mention the word email I get an audible sigh, followed by a comment about spam, their busting at the seams inbox and how I am contributing to the problem.

As responsible internet marketers we know that this is not true. 

Usually I'll explain to these people how permission-based email marketing works, and then they will realize that they have signed up to receive and enjoyed at least one type of regular email communication from a company without even knowing it was "email marketing."

At that point, I'll walk away from these conversations with a smile and a feeling like I've made a little dent in the misconception that all commercial email marketing is spam.

Nevertheless, it continues to remain the most powerful, cost-effective marketing tool for one-to-one communication and building relationships.

 Although many are still catching on to email marketing's benefits (which may be why you are reading this), countless organizations, big and small, have discovered its potential to maintain extremely relevant communication with prospects and customers.

In fact, email marketing spending is projected to reach $2.1 billion by 2012. And with 97 percent of consumers and 94 percent of marketers using email, its reach is undeniable.

Bet you  want to know what makes email such a great marketing channel. Let's see .

Email marketing delivers the highest return on investment (ROI) of any other marketing approach available.

You Get More Out Than You Put In

Recent research shows that for every dollar spent on email marketing, you can expect an estimated return of $46. If that didn't get your attention, maybe this will: Email marketing delivers the highest return on investment (ROI) of any other Internet marketing approach available. Furthermore, as I mentioned, email marketing is cost effective, so you don't have to start an email program by spending hundreds of thousands of dollars.

 You can start small and build up a more sophisticated email program as you go. Even implementing something as simple as an email newsletter, which is generally used for relationship building more than sales, has been cited as the single-highest ROI action you can take to improve your Internet presence.

The options to grow from there are endless.

Anyone Can Benefit From It

Another great benefit of email is its versatility. Email's low cost and far reach make it accessible to just about any company. I like to think it levels the playing field among businesses. Whether you are a small business owner or a Fortune 500 company, you can enjoy the benefits of email just the same.

Some companies may not have the money to invest in large advertising campaigns or other cost-intensive initiatives, but everyone can afford to invest in a well-planned email marketing program.

Your Connection With Customers Is Improved

Let's talk about brand loyalty. What are you doing right now to keep customers and prospects engaged with YOU, your brand, product, or service? Is it working? Can you be sure?

Email is a great way to establish brand loyalty. One mistake that marketers often make is not thinking of email as a relationship tool. If you are using email to send messages here and there, with little strategy behind them, it likely won't work well and won't deliver the type of return I mentioned earlier.

The major benefit of email is in using it over time to develop long-term relationships. After all, if you are in a relationship with someone and you only drop that person a line every once in a while and have nothing relevant to say, how long can it last?

Speaking of having something relevant to say, email allows you to create and deliver communications specific to the interests of your customers or prospects. You can tailor messages to interests on an individual level and deliver them when and how that person wants them.

If the benefits of email on its own were not enough, integrating it with your other marketing channels or efforts can really pack a punch. Consider using email to drive traffic to your website .

For help developing an effective email marketing program or ANY part of YOUR business , click here for step-by-step Internet Network Marketing Training

By: Warren Little

Internet Network Marketing Consultant/Trainer

http://www.WarrenLittleConsulting.info

http://www.YouTube.com/WarrenLittleMLMCoach

http://www.NetworkMarketingSolutions.info

772-971-8637